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The News

February 18, 2012

Identity Project [COMING SOON]

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Written by: Jeff Toliver
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 Identity Project [COMING SOON]

What is the Identity Project? Well I’m glad you asked. The Identity Project will be a series of videos designed to introduce niche lifestyle brands to you. Style, influence, and confidence– Stay tuned, and most importantly Stay Smug.


 Identity Project [COMING SOON]



About the Author

Jeff Toliver
Jeff Toliver
You probably already know The Smugger's co-founder/ "branding guy" Jeff Toliver. In fact, if you look up “Smug” in the dictionary you'll probably see a vintage photo of the Maryland native in a pair of boat shoes with 6 dope chics feeding him sandwiches. Jeff is a marketing guru and a master of all things that embrace confidence and style. In simpler terms, he's smug.