Admittedly, I am not a fan of public apology tours. There is just something that pulls at my moral sensibilities in watching someone voluntarily and unnecessarily make me the judge of their mistakes. As I watched the Tiger Woods apology, I could not help but to think who had it worse, his wife; or his barber. I mean Tiger’s hairline has less definition than Paul Pierce’s biceps.
At any rate, the Tiger Woods Apology Fest 2010 was one of the most excruciating pieces of video that I have ever placed eyes on.
Not because I question the sincerity of his apology, but because I understand the reason why he was up there in the first place. Contrary to popular belief, in this not- so -real world we live in, people don’t call press conferences apologizing for their imperfections.
After being ready to make Tiger Woods a permanent citizen of Chumpville, USA; my fellow smugger and editor made me realize something. He told me that Tiger Woods THE MAN was not apologizing, Tiger Woods THE BRAND was apologizing. Which shed new light on the whole situation.
When the details revolving this situation first broke I thought it was a good thing for Tiger. Seeing that he never was much of a public guy he could use this opportunity to back away from the slanderous nature of the media and just focus on golf and his family, but instead he chose to feed the hand that bit him, and perform damage control on the multi-Billion dollar brand that is Tiger Woods.
Mr. Woods does not owe me or the rest of America ANYTHING. Let’s face it, the reason why he has become a world figure is not because of his life decisions but because he is quite simply the best golfer ever to pick up a 9 Iron.
I don’t know if Tiger got the memo, but the only thing he owes his fans is to continue to win majors and show the world that golf can exist on the same level of any of the other major world sports. Tiger’s future rests on the same thing that thrust him into the spotlight, and that is his golf game.
If Tiger can manage to reclaim his dominance he will subject America to a case of amnesia, and once again we will be singing his praises (ie Kobe Bryant)
So please celebrities save your tears for the people who deserve them, and stop making us feel guilty.
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